$1M
DTC revenue.
Built from nothing.
Zero to 25+ licensees in three years.
6 consecutive
Oscar-nominated productions.
Warner Bros. and LAIKA.
Including one BAFTA, one Golden Globe,
three Emmys
32.6M
One Studio.
Five films.
People reached
152,968
Community members.
Built in six months.
LAIKA studio channels
The people who make things and the people who sell things do not speak the same language. Most organisations oscillate between the two and call it tension.
There is a third way. It needs someone who has worked on both sides and built the infrastructure that lets them work together.
At Warner Bros. that meant building the first digital pipeline for stop-motion animation while the cameras were already rolling. At LAIKA it meant translating between a studio culture making extraordinary things by hand and the social platforms that could take those things to audiences of millions.
The work underneath is always the same: give both sides a shared language and the systems to act on it.
featured case study
How Do You Market a Philosophy?
The LAIKA Social Strategy · 2014–2019
Five Films. One Community. 32 Million People.
LAIKA makes films by hand, at 24 frames per second, with each animator producing four to six seconds of footage a week. The studio had extraordinary things to show, but what impressed the studio and what meant something to an audience turned out to be different things.
So we stopped asking "how do we explain this?" and started asking "how do we let someone discover it?"
32.6M
People Reached
152,968
New community members
6.32%
Average Engagement Rate
(vs 1.75% Facebook benchmark)
Including one BAFTA, one Golden Globe,
three Emmys
10.4x
Follower Growth
Ideas Worth Writing Down
WRITING
Frameworks, case studies, and lessons from 20 years building marketing infrastructure for Oscar-nominated films.
FREE DOWNLOAD
15,000 words on how creative organisations find the language between making and selling. Drawn from 20 years of practice at Warner Bros. and LAIKA. Free, in exchange for an email address.
Build the Bridge
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