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Monopoly Partnership
Project
Consumer Products
Movie tie in partnership with the well known game Monopoly
Worked closely with the USAopoly team to construct how best to unite the two properties
Game was designed with the second phase of style guide for Coraline, which moved away from the darker style of the release campaign and embraced a more colourful and approachable tone.
As the number of buildings and locations in Coraline was limited, rather than invent new ones, we moved to leveraging Characters and props as the items to own. Viewing it more as gamers were staying with that person, rather than at that building.
Using 3D modelled props from the movie, we were able to recreate exact duplicates of in movie props as game pieces.
Custom designed box for the game.
Staged social post image for the release of the game.
